What if we could use artificial intelligence (AI), technology, data science and design to transform the future of exports and retail for Barbadian businesses?
The 2018 BIDC IBM Blue Flame Challenge brought together multidisciplinary teams in business, design, and technology to address real challenges, using Artificial Intelligence, aimed at increasing trade, export and access to Bajan goods to diaspora communities strewn across the globe.
SOLVE REAL PROBLEMS!
Every year the Blue Flame Challenge brings people together to address real problems that can impact all of us.
The 2018 solution has the potential to be a successful innovative business and a part of BIDC’s ‘Bajans Connect’, an integrated export marketing initiative that is ultimately aimed at increasing Barbados’ international trade!
2018 BLUE FLAME CHALLENGE
Winner of the Blue Flame Challenge
Hackathon Challenge 3 Winners
Participants tackling challenge 3 were asked to develop solutions that would optimize shipping and logistics for export of Barbadian products.
Warehousing is expensive in foreign markets and shipping is costly, especially for small orders. In addition, there is a limited distributor network for diaspora and main stream markets compounding challenges for small businesses trying to penetrate large international markets.
TEAM QUICK QUICK
2nd Place in the Blue Flame Challenge
Hackathon Challenge 2 Winners
Participants tackling challenge 2 were asked to develop solutions that explored online vs. offline behaviours of diaspora consumers.
Barbadian producers do not have real-time information on what customers are searching for - what they are buying or interested in buying. They lack this information for both in-store and online purchases. Also, producers may sometimes lack the funds to support an aggressive marketing campaign in both diaspora and mainstream markets; there is limited engagement of the diaspora to capture feedback, promote products, events, traditions and increase nostalgia trade; and products available online (e.g. Amazon) are often inflated well over the retail cost in stores in the same market.
3rd Place in the Blue Flame Challenge
Hackathon Challenge 1 Winners
Participants tackling challenge 1 were asked to develop solutions that would increase awareness of and engagement with Barbadian products.
Many long stay Barbadians in the diaspora community may be aware of the popular West Indian retail outlets and the Barbadian products are sold there, however, this is not the case for visiting nationals or customers who don’t live within the network of popular ethnic stores. Diaspora consumers often have to stock up on nostalgia goods on their visits home to Barbados.
THE FIRE OF INNOVATION HAS BEEN LIT!
Take your place at Innovate Barbados 2018. Witness the possibilities for improving Barbados exports as Team Esoteric presents their solution in the Next Generation Innovators Forum.