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Monif C. is a fashion forward, plus-size designer brand specializing in clothing and swimsuits for women sizes 14 - 24, founded in 2005 by the Barbadian mother-daughter team of Elaine and Monif Clarke.


The business was born out of frustration with the lack of trendy plus sized clothing.  With little to no funding, no formal fashion school training, and no industry connections, the Clarkes were able to turn the brand into one of the world’s leading plus size fashion companies.  


In September 2018, Monif C. celebrated 13 years of serving plus-sized women.  They continue to lead the body confidence conversation and break down barriers that separate straight-size and plus-size fashion. 


The Monif C. brand is sold exclusively online via MonifC.com, Asos.com, Forever21.com, Macys.com, and Nordstrom.com. It has been featured on Good Morning America, Fox, CBS Morning Show and in the pages of InStyle, Glamour, Cosmopolitan, Essence, Women’s Health, People StyleWatch, Ebony and Redbook, to name a few, and remains committed to using true plus size models (size 14+) for all campaigns.