Steve Wilson is a highly driven, empowering leader with excellent breadth of technical, business management, innovation, marketing and commercial skills, accumulated over 40 years.
In 2015, Steve partnered with a small group of business and drinks industry professionals to create Woodland Radicle Ventures Ltd, a unique brand-building organisation specialising in nurturing brands to unlock extraordinary value. Woodland Radicle acquired the Cockspur Rum brand in 2017, where Steve is now Chief Executive Officer leading the task of returning this brand to greatness globally. He brought to this position, a wealth of expertise from previous posts including President of Diageo’s Reserve Brands Group, responsible for the creation and development of the High End Spirits business which included Johnnie Walker Blue and Gold, Ciroc vodka, Tanqueray 10 and Don Julio Tequila.
Other business interests include The Signature Spa, an award-winning health and beauty retreat in the UK, voted the ‘Best Day Spa 2017 & 2018’.
He also specialises in developing new business ventures and brands in emerging markets including the setting up of new joint ventures and the creation of new brands across Asia and Latin America.